Got it wrong again
Tuesday, April 29th, 2008




So I was really pleased to see that on sale this weekend is the May issue of NZ House and Garden magazine and splashed across the front cover is ‘Our fresh new look’. Yes is all I can say. I have been complaining about this magazine for such a long time, they have been ’so last year’ for ages. As you can imagine I was very excited, someone there has heard my complaining, they have finally decided to have a change.
Damn they have got it wrong again. Really, is this as good as it gets? If so, then it’s definitely time for a change at the top. Michal McKay is the Editorial Director of the magazine and she couldn’t be more out of touch with New Zealanders if she tried. After seeing her own uninspiring home a few issues back, I fast realised we were fighting a loosing battle with her and she needs to go.
Ok so what’s wrong with it, well where do I start. I found that there are too many sections and they seem to just merge into each other. Each section should start on a right hand page when there is this much information, it makes it easier for us to follow. What I did find was the advertising, advertising, some advertising and more advertising. They must be making so much money out of the advertising, that the magazine should be free. Half the time I thought the ad belonged to an article.
The homes they have in this issue are not overly inspirational and are definitely more unusual than inspiring. It’s more of a showcase of how different New Zealand is than helpful. The sections they have aren’t exactly exciting either, they are what’s instore, art deco, focus (still not sure what this is) and architectural icon, just to name a few.
They also have a page on ‘my favourite room’ - this month is James Griffin and all I see is a big mess with a guy standing there without all of his shirt tucked in?? I don’t get why we need to see this.
As you can see I am annoyed and very disappointed and could go on for ages. So to sum up, this is definitely not a reference for you to use for your home and really this mag would, in my eyes, now fall into the arty type publication more than anything else these days.
What a pity, it has been such an icon for home design for many years. Try out their website, it’s much more useful and free.
Available: supermarkets, dairies, booksellers etc Price:$8.90
