Cadbury how could you!
Tuesday, June 30th, 2009




Ok so it’s official, another icon just like Michael Jackson has gone. Why oh why do the things we know and love have to change? What am I so upset about? Well would you believe it’s Cadbury chocolate?
The cats out of the bag. Yes the chocolate is smaller, 20% less in fact. It’s in a different packet and downsized from a 250gm to a 200gm, and no you are not wrong, it doesn’t taste the same either. That has also changed. They have decreased the amount of cocoa butter by 5% and substituting it with palm oil. Yuck!
Cadbury chocolate is like the holy grail. Don’t they know that it’s part of our history and they can’t mess with that? It’s one thing to have changed the packaging, we can live with that. Then there’s manufacturing it in Australia, not ideal but yes we can live with that too, but to change the recipe, are you kidding?
What’s that saying ‘if it aint broke then don’t fix it’? Why mess with something that is a huge success and further more what kind of bozos do they think we are? Did they think we wouldn’t notice them changing the taste? How can we not notice the taste, the new chocolate is awful. It definitely has that Kremelta taste.
Cadbury on the other hand are claiming that it is the first time they have changed the look of the blocks of chocolate in 25 years and the 50gm reduction is so they can make the blocks more affordable. But seriously it sounds pretty lame to me. Whilst we don’t like to have to pay more for our favourite chocolate, most of us would if it meant it stayed our favourite chocolate. If we wanted cheap and nasty, there are other brands we could buy. We don’t need Cadbury to force us to buy cheap and nasty. They also say they have cut the price they sell to retailers and that means we shouldn’t be paying any more than $3.99 for 200gm block.
Cadbury also claim that the change in recipe shouldn’t affect the taste and that it should be softer. The good news they say is all the base ingredients are from New Zealand, whoope is all I say to that. It still doesn’t change the fact that it doesn’t taste the same, in fact bloody awful springs to mind and no I wont be sneaking it into my trolley anymore under the guise it’s for my husband.
It’s off in search of a replacement now. But maybe its for my own good. Do you have any idea how long I have to walk on the treadmill to burn off a block of chocolate? Doesn’t bear thinking about really. Shame on you Cadburys.
Price:$3.99 200gm block Available: all supermarkets
